The name is what your client calls the server locally.
voiceflow is what the client-specific pages use, and it is what determines the tool prefix you will see, mcp__voiceflow__*.
What a client needs to support
Two things, and a client missing either cannot connect:- Streamable HTTP transport. The server is remote. A client that only launches local
stdioprocesses has nothing to point at. - An interactive OAuth flow. The client has to open a browser, receive a redirect, and store a refresh token. There is no static token to paste instead.
localhost, 127.0.0.1, or [::1] on any port - which is what most terminal clients use, and it accepts the published callback URLs of clients that use a hosted one. A client doing neither is refused at the authorization step rather than failing later, so a connection that never reaches a browser is usually this.
Most current coding agents do both. The client pages give the exact configuration for each.